Monday, January 25, 2010

A very sneak preview

New Electric Hairdressing London Salon W1.

Electric Hairdressing in 2010

2009 was a fantastic year for Electric-Hair with the best team Electric’s seen to date we look forward to 2010 with vigor, excitement and focus.

Here is a taste of what Electric and our clients have to look forward to in 2010:

•New Flagship London Salon opens – JAN
•Electric Hairdressing London’s Professional Product line Launches – JUNE
•Oxford Salon opens – AUGUST
•London Fashion Week Catwalk Shows – NOV SS 2011
•Website development to offer our clients a hub of hair-trends, advise, inspiration and all the tools they need to recreate the looks achieved in the salon at home – via our ‘how to’ videos and products and brushes from our online store. Spring/Summer launch.
•Electric’s Art team are booked out for over 11 events overseas raising the brand profile within the industry globally
•High profile Editorial shoots for Magazines booked throughout the year.

All in all a very exciting year head indeed!

Get ahead in 2010

Sleek, sharp, effortless glamour.

Anything goes in 2010 and it really is about easy maintenance, creating that youthful fresh-faced look through polish, volume and luxury.

Friday, December 18, 2009

Electric London

It’s been a crazy few months, but we are almost ready to unveil our new flagship salon Electric London! All of the hard work is coming to fruition and I’m so excited to see all of the new faces at the salon from stylists to clients who will be visiting us at our new Marylebone venue. The shop fitters have done an amazing job and I’m looking forward to seeing you all in early January! We’re even bringing the Electric Retreat along with us to London so that the new clientele can enjoy a break from the hustle and bustle and join us for a tranquil treatment or two for some relaxation and pampering at what will be London’s hottest salon for the New Year!

A busy week @ Electric

I’ve been rushed off my feet this week in the salon making sure all of our lovely clients are looking gorgeous for the party season. We’ve been working on a lot of up-dos and bringing editorial looks that we’ve been creating for shoots back into the salon for that perfect party season finish. It’s great to be so hands on and helping all of these guys and girls get prepped and ready for the festive period. We even had the showbiz editor of The Daily Express in who’ll be showing off her Electric Look at all of the fab events she’s attending over the next couple of weeks!

The Fellowship Council

I’ve also been being kept on my toes with the Fellowship Council meeting held at the Goldwell Academy, always a top venue for industry meetings and a lovely excuse to meet up with other members to talk about what’s been going on within the industry. The State Registration is a hot topic at the moment and I’m urging all hairdressers to sign up. It’s a great cause and will hopefully help to prevent those recent stories in the press about chemical reactions giving us a bad name for the future! The State Registration is a small price pay ensuring that all hairdressers are officially licensed and we can get the Hairdressers Registration passed to make sure that only those with an NVQ are able to colour and cut hair legally – hey you even get a free issue of the exclusive ‘Hairdresser’ magazine. Go online and sign up at

Thursday, December 10, 2009

The Clothes Show Live!

Up at 5am to head up to the NEC, Birmingham for the Clothes Show Live. I had the 9am slot booked for the Stop and Chop area with Your Hair Magazine and couldn’t wait to make-over the shoppers with our latest Electric trends ready for the New Year. I randomly selected a couple of willing models and created my fav Electric Textured Crops, which they just loved along with the audience. I was then whisked away to the Health & Beauty Stage where this time I decided to select a viewer from crowd and talk through the perfect party hair up style. There was a great buzz and energy during the event and I was joined by fellow celebrity hairdressers throughout the week such as Desmond Murray, Tara Smith, Tim Hartley and Charlie Le Mindu, who I hear was even shaving heads! The idea of the Stop & Chop stand was to transform the shoppers and give them the treat in having an award winning stylists revamping their look and it went down an absolute storm. But I have to say that the highlight of the day was getting home to watch my son’s school Nativity play, well done kids - it was a great show!